FP Voices

For years, marketing leaders have been judged on brand awareness, creativity and customer engagement. But as businesses become increasingly focused...

As artificial intelligence continues to reshape marketing and communications, agencies serving financial services firms are facing a new challenge: balancing...

Simplifying a financial services group built on decades of acquisitions is not straightforward.  For Standard Life, it meant taking a...

As wealth management continues to consolidate, firms are increasingly looking to work with a smaller number of strategic asset management partners. ...

As fintech matures into an increasingly competitive and sophisticated sector, marketing leaders are facing a delicate balancing act between innovation, trust and...

As digital assets continue their transition from speculative conversation to financial infrastructure, marketing strategies are evolving just as rapidly.   The language...

By reframing one of the least fashionable words in marketing, Old National Bank has built one of the more distinctive...

In financial services, communications is often viewed as secondary to the product itself, something companies prioritise only when they want investor attention,...

There is a persistent assumption in financial services that complexity must be matched with complexity in communication. For Ellisha Jade,...

There is a tendency in crypto to assume the problem is the product. For Ignacio Aguirre Franco, it isn’t.  “The challenge isn’t...