Tesco Insurance has launched campaign to promote its pet insurance, which puts an employee and her service animal at the centre to create an authentic and emotionally resonant story.
The campaign features Lydia, a Tesco employee from Hornchurch, Greater London, and her assistance dog, April. April supports Lydia in managing POTSby alerting her to chemical changes in her body that signal potential episodes.
Lydia also lives with other conditions, including Ehlers-Danlos Syndrome and Autism, making April a vital colleague and companion.
By showcasing real staff and real pets, Tesco Insurance is moving away from staged advertising to highlight genuine connections, underlining the emotional value of pets in everyday life.
Craig Bundell, CEO of Tesco Insurance, said: “Seeing Lydia and April in action, working together as part of the Tesco team, and clearly adored by colleagues and customers, was incredibly moving,
“Their story brings to life the extraordinary bond that exists between people and their pets. That’s what our new pet insurance campaign is all about—celebrating life-changing connections and the support animals give us every day.”
Through this campaign, Tesco Insurance aims to connect with audiences by showing authentic stories while highlighting the practical and emotional benefits of pet insurance.