eToro has strengthened its sports sponsorship strategy with new partnerships spanning Formula One and French top-flight football.
The trading platform has signed a deal with BWT Alpine Formula One Team, becoming the team’s exclusive trading and investment partner ahead of the 2026 Formula One season.
Alongside this, eToro has also secured partnerships with four Ligue 1 clubs – AS Monaco, LOSC Lille, Olympique Marseille and Olympique Lyonnais – starting from the 2025/26 season.
The agreement with Alpine centres on a shared focus on innovation and community as eToro supports more than 40 million registered users across 75 countries, offering tools that enable people to trade, invest and learn. Meanwhile, Alpine competes at the highest level of motorsport during a pivotal new regulatory era for Formula One in 2026.
Yoni Assia, co-founder & CEO, eToro, said: “Formula One is driven by innovation and a relentless commitment to improvement, which strongly align with eToro’s mission to equip our users with the financial tools and education they need to meet their evolving investing goals. Together, we look forward to creating inspiring content and experiences for fans worldwide.”
In football, the Ligue 1 partnerships will give eToro a strong matchday and digital presence. The brand will feature on pitch-side LED advertising, media backdrops and club-owned digital channels, alongside a programme of joint activations throughout the season, including educational initiatives and matchday events.
As part of the agreement, eToro’s logo will also appear on the sleeve of LOSC Lille’s shirts.
Valerie Kalifa, director of marketing for France at eToro, added: “At eToro, we’ve built a global investing community where users connect to share, learn and grow together – much like how football brings people together around a shared passion,”
“Teaming up with Ligue 1 most prestigious clubs – Monaco, Lille, Marseille and Lyon – will help us enhance the sense of community and engagement central to both football and investing, offering French football fans more opportunities for financial education and growth.”