European banking group, Moneta Money has reduced go‑live times for real‑time marketing campaigns after modernising its marketing systems.
The change supports a wider push to improve customer engagement and strengthen the bank’s position in a crowded Czech market.
The bank worked with Trask to overhaul its marketing ecosystem. It is now using SAS Customer Intelligence 360 and SAS Intelligent Decisioning, both running on Amazon Web Services. The tools support personalised, real‑time interactions for 1.6 million customers.
Moneta can now launch campaigns up to four times faster. Manual processes have been replaced with automated decisioning. Campaigns that once took weeks now take hours.
The bank reports higher digital conversion rates. Real‑time personalisation is driving more sales across digital channels. Teams can also identify weak campaigns and remove them quickly.
Moneta now processes millions of transactions each day. Decision rules in SAS Intelligent Decisioning help deliver the right message at the right moment. If a customer buys an airline ticket, the bank can send a tailored travel‑insurance offer within 30 seconds.
In a press statement, Jan Zdobinský, senior manager of retail development and CRM, said the new system has transformed campaign speed and performance. He said the bank can now create contextual, real‑time financial experiences that improve customer service.
Jonathan Moran, head of MarTech Solutions Marketing at SAS, said Moneta is leading the way in automated decisioning and emerging‑channel personalisation.
Moneta has already integrated the SAS SDK into its mobile banking app. The bank plans to extend these capabilities to its call centre and more than 100 branches. The aim is a seamless omnichannel experience.
Moneta also plans to run frequent A/B tests using SAS Customer Intelligence 360. The bank wants faster optimisation and more innovation. This supports its strategy to deliver smarter and quicker customer experiences.