Paris Blockchain Week continues to attract global financial services firms looking to strengthen brand presence and build strategic relationships, with 3S Money among those using the event as a platform for growth.
Speaking to Financial Promoter, Michelle Chan, PR & Events Manager at the London-headquartered cross-border payments provider, highlighted the increasing importance of events in driving visibility and market expansion.
Chan, who joined 3S Money in 2025 after roles spanning agencies and in-house marketing across London and Hong Kong, said her move into financial services was a natural progression from working with corporate and technology clients.
“Tech and financial services are incredibly dynamic and fast-paced industries,” she said. “That’s what makes them so interesting to work in.”
For 3S Money, attendance at Paris Blockchain Week is closely tied to its international growth strategy. The firm has continued to expand its global footprint, recently establishing a presence in Paris.
“As we grow into new markets, it’s important for us to be visible at key industry events,” Chan explained. “It helps build brand awareness locally and positions us within the right conversations.”
She added that the event is also an opportunity to connect with prospective clients, particularly businesses in need of cross-border payment solutions.
While large-scale events offer significant opportunities, Chan emphasised the level of coordination required behind the scenes.
“From an in-house perspective, it involves aligning with senior leadership, local teams and content teams to ensure we’re delivering a clear and consistent message,” she said. “There’s a lot of planning that goes into making sure everything runs smoothly.”
Despite careful preparation, she noted that events remain inherently unpredictable, with value often driven by spontaneous meetings and conversations.
As 3S Money expands globally, Chan pointed to the growing importance of market-specific strategies.
“Cultural nuances play a huge role,” she said. “What works in Europe may not resonate in Asia or the Middle East, so it’s important to tailor messaging and campaigns accordingly.”
This requires close collaboration with local teams to understand both challenges and opportunities, as well as identifying moments to amplify new products or initiatives.
Looking ahead, Chan identified partnerships as a key area of focus for the business.
“In a B2B environment, relationships are everything,” she said. “We’re looking at how we can collaborate more and build stronger, longer-term partnerships.”
Alongside this, she sees continued investment in brand as critical to long-term success.
“As we grow, we want to ensure that more people recognise us as a premium cross-border payments provider,” she added. “Brand building will remain a key part of that journey.”
With global expansion underway and a continued focus on events, partnerships and positioning, 3S Money is placing marketing and communications at the centre of its growth strategy.