Adobe has launched a software platform to help marketers manage how their products appear within artificial intelligence search tools.
It comes as rapidly changing consumer habits fuel a colossal surge in customer traffic directed from conversational online search bots.
Adobe executive president Anil Chakravarthy explained that enterprise marketing teams require advanced capabilities to expand corporate influence because of how audiences are interacting with conversational platforms.
“In a world where customers often interact with an AI tool before ever reaching a business’s website, visibility is everything now,” he said.
The software program, branded as Adobe Brand Visibility, combines company algorithms with digital indexing tools.
It follows Adobe’s recent $1.9 billion acquisition of search specialist Semrush.
Marketing departments can now evaluate their brand presence against an expansive dataset of nearly 300 million real world digital prompts.
The service offers direct tracking across primary systems like ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity AI to map visible citations, historical mentions and competitive brand share of voice.
Autonomous digital features deliver automated optimisations to update online corporate narratives so that computational answer engines could seamlessly access verified information.
The move aims to capitalise on explosive digital shifts where retail traffic originating from artificial intelligence interfaces has grown substantially over the past two years.
This rapid migration away from traditional keyword searches created an emerging software market focused heavily on generative engine optimisation.