TikTok has launched an artificial intelligence system called Symphony Agent to generate video advertisements.
It comes as digital platforms rapidly automate video production pipelines to help brands stay relevant. In a media statement, the company explained that its new technology handles manual effort.
“Symphony Agent is a new AI solution designed to capture the latest trends, create content with ease, and match your brand with the right creators,” a spokesperson said.
The system operates across three core creative applications, which are Symphony Creative Studio, Content Suite, and TikTok One.
Within the Creative Studio, users upload product images and selected popular trends to kick off the generation process.
The workflow guides advertisers through creating a product brief, insight reporting, storyboarding, and final outputs. Marketers have the flexibility to rewrite storylines, adjust scenes, modify voiceovers, and change calls to action.
The new system averages around three minutes to build a short 12-second clip, while a longer 20-second variation takes roughly five minutes.
Advertisers can request up to three variations simultaneously to support fast experimentation and performance optimisation.
Inside the Content Suite, the application uses an intelligent search function to narrow down thousands of brand-related clips into filtered lists.
For creator marketing inside TikTok One, the tool generates complete briefs from uploaded text, PDFs, or product links before recommending shortlists partners with tailored fit rationales.