German insurance giant, Allianz, has taken the naming rights to Twickenham, according to an announcement from the English Rugby Football Union.
The deal will be the first time that the 82,000 capacity stadium has relinquished naming rights since it was built in 1907.
In a statement released late on Monday (5 August), Colm Holmes, chief executive officer of Allianz UK said the company sees “a strong match” between the values and ambitions of his company and those of the RFU.
He said: “With each of the eight stadia we now support around the world, we seek to create the best experience for fans, players, and local communities. Allianz Stadium is no different. We embrace our responsibility in carrying forward its extraordinary history as a stadium full of inspirational memories, team spirit, inclusion, and heart.
“We look forward to supporting the RFU in delivering more incredible experiences for rugby fans at Allianz Stadium, as well as further opening this iconic venue to many others.”
In addition to being a key partner of the RFU’s community engagement programme, Allianz will also launch a new Allianz Future Fund that will enable community rugby clubs to apply for funding.
The chief executive of the RFU, Bill Sweeney, said the deal will enable further investment into the community and professional game.
“Over the coming years the RFU and Allianz will work together to enhance visitor experiences and provide fans and local community with the best possible match day and event experiences.
“As we head towards hosting the Women’s Rugby World Cup in 2025 it is entirely fitting that the first game to be played at the newly named Allianz Stadium will be the Red Roses versus New Zealand on 14 September.”