Aon has enhanced its strategic objectives at this year’s Rendez-Vous de Septembre (RVS) in Monte Carlo, using the high-profile event to strengthen its global marketing efforts.
Central to the company’s approach is its goal of driving profitable growth and enabling better decision-making for its clients, in line with Aon’s overarching strategic vision.
At last year’s RVS, the global broker highlighted its capital advisory expertise by transforming its client centre into a brand showcase, with a focus on the themes of collaboration and insight.
This year, Aon has built on that foundation, using its client centre and branded activity to reflect its current strategic campaign: profitable growth for better decisions.
David Poulteney, insights marketing leader at Aon, told Financial Promoter that RVS offers an unparalleled opportunity to exhibit a dominant brand.
“With a bold presence at the event, including a fleet of Aon-branded electric cars and a high-traffic client centre, Aon stands out among its competitors while reinforcing its business objectives.
“We’re passionate about creating a compelling experience for our clients and markets at Monte. Our strategic campaign is based on our global theme of profitable growth for better decisions, which explores opportunities to lean into risk and be more relevant to enrich lives around the world.”
Aon’s client centre serves its brand with a visual occupancy, placing it front-of-mind among clients, in the midst of its competitors. Aon’s brand strategy makes it omnipresent at RVS, as it blends networking hubs with insights, innovation, sustainability and even space for rest and reflection.
“Our brand has been a dominant force at RVS, from our Aon-branded electric cars to our client centre, which has hosted thousands of meetings all under one roof,” Poulteney said.
“To build on this experience, delegates can also visit our Innovation Lab where they can discover how to make the most of their catastrophe data, or simply take five minutes of calm to check their emails in our Relaxation Hub.”