Chaucer – the specialty reinsurance group backed by China Re – has launched a new out of home (OOH) campaign in London.
The new project also includes a digital element to target prospects and clients within London’s Square Mile district.
The creative uses Chaucer’s maze design which the business adopted in 2021 as part of wider rebrand. Each ad is anchored with a line of text underscoring the protection that the business offers in an unpredictable world.
Greer Stead, head of marketing at Chaucer Group said she was “extremely proud” to deliver Chaucer’s first OOH campaign for the City of London.
“It started with a dream and a whole lot of determination,” she told followers on LinkedIn.
“I believe the end results speak for themselves. It takes a village, so a massive thank you to Haniah Omar, John Bryson, and the entire team at Hogarth for their creative chops and tireless work and, of course, to Jamie Newton and Alma Dirisu for their hard work and dedication.”
In a media interview, the company’s CEO, Richard Milner, said the campaign was designed to emphasise the rapidly changing reinsurance market.
“The (re)insurance market is evolving quickly, with Chaucer at the forefront of this change, providing innovative solutions for new and emerging risks,” he told Reinsurance Business magazine.
“Our advertising campaign showcases the leading attributes that we are known and valued for by our brokers and clients.”