Confused.com has launched the second phase of its Just Used Confused.com campaign, unveiling a new advert that depicts the sense of relief customers feel after arranging their insurance.
The campaign seeks to illustrate the emotional relief of securing a good insurance deal by showing everyday people transforming into inflatable, helium-filled versions of themselves, only to be brought back down to earth by awkward real-life moments.
The campaign launched with a 30-second spot titled ‘Wife’, featuring a character named Helen who floats to the ceiling after saving money on her insurance.
Her moment of bliss is cut short when her partner says, “Mum, Helen adores you. She would love the company.” Brought back down to earth, Helen replies flatly: “No, I don’t like your mum.”
Two additional 30-second spots, Dad and Neighbour, are set to launch later this month. Both continue the theme of characters feeling lifted after escaping the cost and stress of insurance.
In a nod to the first instalment of the Just Used Confused.com campaign, each advert signs off with the brand’s distinctive whistle from Roger Whittaker’s Finnish Whistler.
The campaign will run nationwide for 12 months, with shorter versions running across TV, streaming platforms, on-demand services, cinema, radio and social media.
It builds on last year’s launch of the Just Used Confused.com platform, which tapped into a national desire to celebrate the joy of saving money and finding control amid everyday chaos.