Name: Amber Walduck
Job title & company: Marketing Executive, BCB Group
Finalist: Young Financial Promoter of the Year
Social: LinkedIn – www.linkedin.com/in/amber-walduck
How does it feel to be shortlisted for the 2025 Financial Promoter Awards?
Very humbling and validating moment, especially being a finalist for the Young Financial Promoter of the Year. My career started with generalist experience in PR, events, and digital marketing, which meant joining BCB Group required diving head-first into the complex world of payments and digital assets. This recognition validates the immense learning curve I’ve embraced and the rapid impact I’ve been able to deliver. It’s a huge achievement to be recognised by an industry that requires such depth and precision.
What does this recognition mean to you, your team, and your organisation?
For BCB Group, it highlights the success of our marketing function in directly supporting organisational goals. This recognition is a testament to the fact that when you combine creative excellence with a sharp focus on business outcomes, as reflected in how our team exceeded its OKRs in Q2, you can make a tangible difference, even early in your career.
What part of your work are you most proud of?
I am most proud of my ownership of the company’s social media transformation. I approached it not as a creative outlet, but as a commercial necessity. By swiftly introducing a new performance dashboard, we could track our efforts rigorously.
The resulting significant improvements in engagement, impressions, and follower growth directly demonstrate my ability to connect creative strategy with tangible business impact. I’m also incredibly proud of my contributions to BLINC magazine, which has elevated our external brand and fostered a shared narrative internally.
What was the biggest challenge you faced, and how did you overcome it?
The biggest challenge was moving from a broad marketing background to moving to a business in a highly technical and regulated industry. I had to master the jargon and complexities of payments and digital assets while simultaneously delivering on marketing goals.
I am proactively spending time understanding other team functions. This cross-functional learning allowed me to market with genuine authority, confident that my creative ideas were always grounded in a clear, strategic understanding of our business and regulatory landscape
How do you see marketing and communications evolving in financial services over the next few years?
I think the evolution will be defined by three major shifts: hyper-personalisation at scale, the imperative of authentic storytelling, and a focus on compliance as a competitive advantage (trust is key).
If you could give one piece of advice to others entering these awards in the future, what would it be?
Connect your creativity and initiative to demonstrable, commercial business impact.
Are you excited for the gala in November? What are you most looking forward to?
Absolutely! The gala is the highlight of the industry calendar. I’m most looking forward to the networking connecting with the calibre of marketers, leaders, and innovators who make this industry so dynamic.
It’s a chance to celebrate the collective success and creativity, and reflect on the tremendous work done over the past year.
How do you and your team celebrate success?
With a big glass of fizz!
Are you a finalist and would like to get involved?
Please email Megan McCabe, Marketing Manager, at megan.mccabe@rhoticmedia.com.