Hargreaves Lansdown has launched its first active savings campaign encouraging consumers to take advantage of savings rates.
The campaign comes as interest rates are past their peak and builds on the January trend of getting active to help consumers make their money “work harder.”
David James, chief marketing and brand officer at Hargreaves Lansdown, said the TV advert was designed to stand out by being distinctive and memorable.
“To do this we have used BAFTA-winning puppeteers, music by Salt-N-Pepa and voiceover by Mr Motivator.
“As 2024 continues we will continue blending aspirational brand advertising with harder-hitting direct response campaigns,” said James.
The distinctive campaign is designed to reflect the organisation’s position as the first in its peer group to advertise live interest rates across digital channels.
The asset manager hopes to encourage its audience to take advantage of 5% savings rates, with a target audience of 12 million.
The campaign will be launched across digital platforms such as on-demand TV, YouTube, and social media, as well as outdoor advertising and performance channels such as paid search.
Active Savings is a cash savings platform that holds £8.5 billion for over 175,000 savers.