Howden has combined its global broking operations to form one new identity.
Following its purchase of A-Plan in 2021 and Aston Lark in 2022, the organisation’s insurance broking, reinsurance broking, and underwriting divisions will now come under one “bold” name.
David Howden, CEO at Howden Group, explained that the new chapter arms the insurance company with “collective power,” strengthening its global reach and objectives.
“Our go-to-market strategy is simple; we are committed to acting as one business, bringing the full force of all our experts, regardless of specialism or geography, for the benefit of our clients.
“That way, with transparency and trust, I can promise that all our stakeholders get the very best of us,” said David.
In a media statement, Howden clarified it is taking a “fresh and visual approach” to the rebrand, leveraging social media to advertise the modern logo.
“The Howden brand will be represented by 15,000 people in 50 countries, not only capturing the scale of the firm’s operations for millions of clients but also, with a fresh and dynamic visual approach, expressing their collective difference,” David added.
The rebrand will strengthen Howden’s physical presence with 215 high street branches and office locations.
Howden has plans to expand its retail presence with its first fully branded branches opening soon in Canterbury, York, and Kendal.