Interactive Investor has launched a consumer marketing campaign designed to broaden its customer base and underscore the importance of a long-term investment mindset.
Spanning TV, outdoor, and digital, the adverts introduce two “lovable” robot characters that have an “ii” for investing.
Gemma Buckwell, head of brand at Interactive Investor, said the concept behind the robots was to bring the brand to a broader and more diverse audience, delivering a positive message about investing with the platform.
“Part ambassador, part cheerleader, part wannabe guru, our robots embody the spirit of Interactive Investor in everything they do.
“In a crowded market, it was important to find something distinctive and memorable to help us stand out.
“Like any good investment, we’re in this for the long-term, and are excited to see were our robots take us as our brand, quite literally, gets on a roll,” said Buckwell.
The TV advert – first broadcast on 2 October – will follow the robots travelling around the UK, interacting with cyclists, expectant mothers, a waterskiier, and a couple of naturists.
The ads will be reinforced by large outdoor display advertising at prime locations across London, Birmingham, and Manchester.
Interactive Investor is a flat-fee investment platform, offering ISA, SIPP, Junior ISA, and general investing accounts.