Lloyds Bank has launched another instalment for its advertising drive relating to its relaunched mobile banking app.
The latest chapter of its “Power To Do It All” campaign follows the initial round of advertising with a video showcasing an elderly gentleman picking up the bill for everything on a family trip, only to later request contributions from the beneficiaries.
The creative work from agency (and FP Awards finalist) adam&eveDDB is designed to highlight the benefits of the Link Pay feature on the Lloyds Bank app.
The ad first broadcast on Monday (28 October) on TV, video on demand, and in cinemas with a series of integrated assets scheduled to accompany the launch until the middle of November. Additional creative across radio, digital and social media are planned.
This latest work was overseen by the Lloyds CMO Suresh Balaji, marketing director Dan Stewart and marketing managers Vicky Handley, Drew Satchell and Paris Reardon.
“The launch of our new Link Pay app feature is just one of the ways we’re giving more financial tools and better experiences to our customers,” Balaji said.
“Its launch also presents another compelling example of how our app is putting the power of finance in people’s hands. Our new ‘The Best Grandparents’ TV ad wonderfully highlights how Link Pay offers our customers an easy way to request money they’re owed by friends and family without the need for those awkward conversations.”
The “Power To Do It All” campaign first launched on 5 October 2025 as part of a new drive to position Lloyds as an experience-led, digital first brand.