The Managing General Agents’ Association (MGAA), the UK’s not-for-profit organisation representing Managing General Agents (MGA), has announced it is rebranding to deliver a more modern, approachable and reliable experience for its members
The rebrand features a refreshed brand identity and the launch of an updated website, underscoring the MGAA’s commitment to being the voice of advocacy in the MGA sector and the leading platform for knowledge sharing in the sector.
Michael Keating, CEO of the MGAA, told Financial Promoter the rebrand is not just about a new look but about reaffirming the organisations commitment to the MGA community and acting as a voice of advocacy and industry best practice.
“We will be actively engaging with our members through a variety of channels. Our new website and our active Linkedin channel will provide a dynamic space for sharing regular updates, industry news, and valuable insights, keeping members informed and connected. We will also be conducting member surveys and feedback sessions to gain a deeper understanding of their needs and how we can best support them,” he said.
Through this engagement, the association aims to gather direct feedback to shape its future initiatives and services. It also plans to hostworkshops and events that aim to bring together members and encourage collaboration.
“By actively listening to our members and providing them with opportunities to connect, contribute, and learn, we can ensure they feel a strong sense of belonging and ownership in the MGAA’s journey,” he said
Financial Promoter asked Keating about the motivation behind rebranding at this point in time.
“The MGA sector is a dynamic and rapidly evolving landscape. As we approach 2025 and look towards the future, we felt it was crucial to refresh our brand to better reflect our core values and ambitions. This rebrand signifies our commitment to modernisation, providing a contemporary and fresh look that resonates with the evolving needs of our members,” he explained.
“It also brings greater clarity to our purpose, clearly communicating our mission to be the leading voice and knowledge hub for the MGA community. The new design is more approachable and welcoming, emphasising our dedication to supporting all MGAs, regardless of size or experience.”
“Ultimately, this rebrand is a strategic move to strengthen our position as the go-to resource for MGAs, ensuring we remain relevant and impactful in the years to come.”
Keating added that ambitions for the rebrand included a desire to have a lasting impact and positive influence on the MGA community.
“By fostering a stronger sense of community and belonging, we aim to increase member engagement and collaboration, leading to a more vibrant and interconnected MGA sector,” said Keating.
“The modern and professional branding will elevate our profile within the wider insurance industry, reinforcing our position as the leading voice for MGAs, suppliers and market practitioners. We also anticipate that the rebrand will attract new members and partners, expanding our network and influence,” he added.
The MGAA hopes that the new website will act as a centralised platform for its members to access vital data and resources, enabling MGA’s to make informed decisions and stay ahead of industry trends.
Combined with its commitment to providing high-quality training programmes focused on professionalisation and best practices, the MGAA aims to empower members to excel in their roles and contribute to the growth and success of the sector.”
“By amplifying the voice of MGAs, market practitioners, suppliers and broking partners and advocating for their interests, we can drive positive change within the industry and contribute to the continued success and growth of the entire MGA sector. Ultimately, we envision this rebrand as a catalyst for growth, innovation, and collaboration within the MGA community, solidifying our role as a driving force in the insurance industry,” added Keating.