RBC has launched it’s largest creative campaign, ‘Your Ideas Happen Here’, against the backdrop of the 2025 Super Bowl.
The campaign, made in collaboration with creative agency Battery, aims to instil the message amongst customers that RBC can understand them and offer solutions that empower them to bring their own financial ideas to life.
“At RBC, we’ve always believed that ideas have the power to shape lives, businesses, and communities,
“With ‘Your Ideas Happen Here,’ Battery helped us take that belief one step further – making it personal, tangible, and real for our customers,” said Sonia Whiteson, chief marketing officer of personal banking at RBC.
The campaign hosts three thirty-second Super Bowl spots: “You are Your Ideas,” “Ideas Become Action,” and “Action Becomes You.”
Each advertisement includes a series of careers from architects to runners to demonstrate RBC’s aim to help each individual make their ideas become a reality.
The customers are central to each of the spots, accompanied by motivational voiceovers such as “You’re a complete original,” and “Great ideas flow from who you are.”
Following the game, the 360-degree campaign expands across digital, social, out-of-home, in-branch experiences, connected TV and the RBC Plaza headquarters.
“Launching this campaign on the Super Bowl stage underscores our commitment to bold storytelling and meeting our customers where they are. It’s not just about RBC – it’s about the millions of ideas that start with the people we serve every day,” said Whiteson.