Revolut has launched a gamified savings product in the UK designed to secure long-term retail deposits by rewarding consistent saving behaviour rather than competing on interest rates.
The challenge rewards customers who maintain a weekly savings streak of between £10 and £50, with qualifying users entered into a £10,000 monthly draw and a £100,000 annual jackpot for those who complete at least 50 out of 52 weeks.
Emily Lewis, Head of Growth for UK, Ireland and the Nordics at Revolut, said the challenge was designed to “reward the habit of saving rather than just the amount, so financial wellness doesn’t feel like a chore.”
The launch targets the post-ISA season, when consumer savings activity typically falls. With interest rates normalising across the market, Revolut is shifting competition away from headline rates toward behavioural engagement, making customer retention harder for rivals to achieve through rates alone.
The product is built around automation; funds are moved into a dedicated account without manual intervention, removing the friction that typically prevents customers from maintaining savings habits and reducing the likelihood of disengagement.
With over 13 million UK customers, Revolut’s move is likely to pressure rival challenger banks to develop similar habit-forming retention mechanisms as competition for retail deposits intensifies.