Willis Towers Watson (WTW) has entered sports sponsorship at a corporate level for the first time through a three-year global agreement, becoming the exclusive insurance partner of...

Airwallex has launched its largest‑ever UK advertising campaign, using its partnership with Arsenal FC to support a broader push into brand‑led...

Education, Education, Education  Investment firms are shifting away from heavy product messaging and paying far more attention to investor education....

Rebuilding relevance in a fragmented financial world Financial brands are shifting from chasing visibility to earning genuine relevance in a market defined by...

Shepherds Friendly has launched a new adviser-focused campaign as the mutual society begins celebrations for its bicentennial year.  Although Shepherds Friendly’s official anniversary falls on Christmas...

Signals of strength: Marketing insurance in an age of volatility   Insurers are reframing value. Marketing and PR teams are adapting to new...

Visa has revealed a multi-year extension of its global partnership with Oracle Red Bull Racing and the Visa Cash App Racing Bulls teams.  The renewed agreement introduces expanded branding opportunities, upgraded...

The majority (90%) of PR agencies are integrating generative AI into their everyday workflows, according to Meltwater’s latest report.   ...

The financial services landscape is changing at an unprecedented pace. With continued volatility, investment managers are increasingly being pushed to...

The digital age is rewriting the rules of business. Financial institutions face unprecedented competition, with fintechs and neobanks challenging traditional...