Why marketing matters more than ever in US asset management
The US asset management industry is navigating a period of profound structural change - AI, shifting distribution models, fee pressure...
PensionBee bets on aspiration over fear
PensionBee has launched a brand campaign that reframes retirement as a period of personal reinvention rather than financial obligation. The campaign,...
Equals partners CNN for brand push
Equals, the global money movement platform, has partnered with CNN International on a long-term content partnership. The partnership, which launched...
Yorkshire Building Society returns to TV
Yorkshire Building Society (YBS) has returned to television advertising for the first time in a decade with a brand campaign created entirely...
Liberty Mutual turns blunder into brand character
Liberty Mutual Insurance has launched Liberty Biberty, a new brand character inspired by a 2019 ad in which an actor famously...
CommBank targets financial abuse awareness
Commonwealth Bank has launched a campaign titled CommBank Next Chapter, running 21 July to 31 August. The campaign, which has...
EQT backs SailGP with brand push
EQT, a global private markets firm, has announced a multi-year partnership with the Emirates Great Britain SailGP Team, running through...
Deutsche Börse backs offshore sailing team
Clearstream, Deutsche Börse Group’s post-trade business, and 360T, its FX trading platform, have launched a joint three-year partnership with Team Malizia, the offshore sailing...
African bank ties fans to finance
Bank of Kigali (BK), Rwanda’s largest commercial bank, has signed a five-year sponsorship deal with Rwandan football club Rayon Sports. The sponsorship...
Sixth Street backs women’s football platform
Global Investment firm Sixth Street has backed Bay Collective, a multi-club women’s football ownership platform, as private capital flows into women's sport at...