Rhotic Media, the City of London-based, specialist financial services content agency, has announced a senior appointment to its Financial Promoter brand to build on its successful launch.
Elizabeth Pfeuti, co-owner of Rhotic Media, has been appointed as Publishing Director of Financial Promoter. In this new role, Liz will oversee the expansion of the quarterly magazine into a major brand within financial services publishing.
Financial Promoter, which was launched as an in-print magazine in May 2023, aims to become the principal forum for marketing, comms, content and event professionals across the whole financial services landscape to debate, share and network.
Along with overseeing the expansion of the magazine and news website with FP Editor Alice Greaves, Liz will work with the team to develop a series of supplements, events and other activities dedicated to the Marcomms community within financial services.
“Over the past five and a half years, we have heard from our clients – marketing and comms professionals in FS – that they don’t have a forum in which they can share ideas, best practices and discuss the challenges they face,” said Liz.
“With FP, we have created this forum and I am hugely excited to be leading the team that is going to be both delivering on our commitment to this vital part of financial services, and building out a full programme of events, specialist supplements and other elements to connect, unite and elevate our community.”
The third edition of Financial Promoter will be published this month. The first major event will be FP Live!, a full-day conference that will take place on March 18 and enable 350 delegates from this community to share best practice, campaign ideas and specific industry challenges.
As a result of her appointment, Liz will hand over day-to-day Rhotic client relationships and delivery oversight to Account Manager Claire Hone.