Sokin has become the principal partner of MI London, featuring on the front of both men’s and women’s shirts.
Sokin’s partnership with MI London, the most successful team in The Hundred, goes beyond badge placement, using the sponsorship as a product demonstration exercise, as they are now embedded in the club’s financial operations.
This offers a different approach to sports sponsorship, with Sokin utilising a functional partnership rather than just brand visibility.
Cricket offers a uniquely global reach; it is a global game with money moving across borders constantly, and that’s exactly the market that Sokin’s platform is built for.
Vroon Modgill, CEO and Founder of Sokin, said, “Cricket is a global game and a growing global business, with money moving across borders for players, staff and partners in every market it touches. That’s the work our platform is built for.”
The MI London deal expands Sokin’s presence in sport, adding to an existing portfolio that includes Manchester United and Nottingham Forest. This suggests a deliberate strategy targeting sports properties where cross-border money movement is central to operations.
Fintech payments brands are increasingly moving into sports sponsorship, not just to improve their brand visibility, but to demonstrate their platforms in real-world, high-volume environments. This strategy turns the sponsorship itself into a proof of concept.