Standard Chartered Hong Kong has relaunched its travel campaign to showcase how affluent travellers can strategically earn and redeem miles to enhance their travel experiences.
The bank has relaunched and expanded its “Travel to the fullest. Live life to the fullest” campaign, which will run until June.
The campaign was originally launched last year to promotes how customers can earn miles through integrated banking services and convert everyday spending into travel rewards.
To coincide with the relaunch, the bank surveyed affluent and high net worth individuals, finding that 70% had used miles to redeem or upgrade to business class flights.
The campaign aims to show how smart use of miles can turn routine travel into more meaningful experiences, which taps into the target audience’s appetite for purposeful journeys. It also reinforces the campaign’s core message: maximising travel through strategic mile-earning.
The campaign also aims to raise awareness of how banking services can support travellers in achieving their travel goals by earning miles through everyday financial activities.
To amplify its message, Standard Chartered is using a multi-channel approach, including paid media, social platforms and influencer marketing. The campaign also features online ads, TV commercials, print and out-of-home advertising to maximise reach.
The campaign also features educational videos created in partnership with local celebrities known for their savvy spending and passion for travel.
Alongside the campaign, the bank has expanded its product offering to include wealth missions, which are interactive tasks or educational activities designed to help customers improve their financial literacy. As customers complete these missions, they can earn miles to combine financial empowerment with travel rewards.