Starling Bank launches content powered by customers

Starling Bank is due to launch new content around the growing use of artificial intelligence in small businesses.

The challenger bank has taken to LinkedIn to ask its customers about their use of AI in a bid to develop content that best appeals to its target audience.

Oliver Mott, head of social media at Starling Bank, said asking questions and polls on social channels is a great way to start conversations, stay engaged with customers, and test what they’d like to see the bank create next.

“In this example our editorial team came to us with an idea for a look at how small businesses are starting to use AI in their day to day.

“This wasn’t super advanced fintechs, but any businesses at all – we’re interested in learning how they’re using it and sharing that experience and insight with the rest of the small business community,” Mott told Financial Promoter.

Content will soon be published after significant response to the poll, Mott added.

The neobank’s key leverage point is grounded in its quality of service, with Starling ranking second for overall service quality amongst top high street and challenger banks, according to a 2023 independent survey by BVA BDRC.

Starling Bank was founded in 2014 for personal and business customers.