State Street Investment Management has rolled out an out-of-home brand campaign across major European cities, targeting commuters and travellers with creative placements in high-footfall transport hubs.
The campaign features trams wrapped in the firm’s branding, digital billboards in train stations, and branded floors throughout subways, all carrying the messages: “Wherever you’re going… getting there starts here” and “Our direction? Yours?”
Building on State Street Investment Management’s core slogan of “Getting there starts here”, the campaign draws a clever parallel between physical journeys and financial ones.
By placing the adverts in travel environments, the brand reinforces the idea that every journey, whether personal, professional or financial, begins with taking the first step.
Designed to resonate with a broad audience, the campaign highlights the firm’s mission to democratise investing, positioning State Street Investment Management as a partner that can help individuals and institutions alike achieve their financial goals and “get there.”
The campaign has launched in cities including London and Milan, with messaging translated and adapted for each market.
The launch of the campaign came under seven weeks after concept, according to Peter Kent, vice president of EMEA at State Street Investment Management.
It also follows the company’s rebrand from State Street Global Advisors to State Street Investment Management, which also signalled the firm’s ability to help clients get them where they want to go.