United Trust Bank has launched a new corporate identity to highlight its foundations and prepare the business for its future.
In a media statement, the bank said the rebrand was based on the belief that “everyone can achieve more together”
The company said it wanted to ensure its brand reflects the “strong personal relationships and close partnerships” it enjoys with brokers, housebuilders, developers and real estate investors, SMEs and individuals.
Harley Kagan, chief executive officer of United Trust Bank, said the bank’s beliefs and service ethic remains the same but with a refreshed, vibrant and forward-looking identity.
“This exciting evolution builds on our strong brand foundations and reflects our commitment to the personal connections we aim to build with our staff and the customers and brokers we work with,” he said.
“People and connections are at the heart of everything we do. At UTB we have always understood that it is not only what we achieve that matters but how we achieve it.”
The new brand identity is designed to enhance this engagement with people, be it customers, partners or staff, the bank said.
The company produced a short video about its brand which can be viewed here.
In 2004 the bank had 15 staff and assets of £10m. Today the bank has total assets approaching £4bn. UTB looks after the savings of around 60,000 personal, company and charity depositors and providing a range of specialist secured funding solutions.
The new identity was crafted by brand agency Saboteur.
“By evolving our brand, we hope to communicate perspective and reliability, deepen the trust and loyalty we’ve built with our staff and customers, as well as ensure we remain adaptable to meet their changing needs,” Kagan added.
“Our new look will get us noticed and recognised in a competitive, fast-moving financial solutions market, emphasising people, connections and the power of strong relationships. United, we go further”.