Visa engages sporting community at Superbowl

Visa has showcased the brand-new livery of its “Visa Cash App RB F1 Team” at this year’s Superbowl.

The digital payments provider has displayed its new kit and car to capture the attention of the sporting community under the backdrop of Las Vegas Boulevard.

“This is a groundbreaking partnership and a great opportunity for the Visa brand to engage one of the fastest-growing sports communities on the planet,” said Frank Cooper III, chief marketing officer at Visa.

The partnership resonates with Visa’s vision to inspire its community to take small steps of improvement in their daily lives, or during every race or event, Cooper said.

Showcasing the team’s colours alongside the CEO of Visa Cash App was female racing driver Amna Al-Qubaisi, participating in this year’s F1 Academy championship.

Catherine Ferdon, head of brand at Cash App, said: “The Visa Cash App RB team and Cash App are dedicated to connecting people and communities, and there’s no greater unifier than sports.”

“With the continued growth of Formula One in the US, this sponsorship allows us to deepen our relationship with Formula One fans and furthers Cash App’s commitment to supporting and growing the culture of F1 fandom in the United States while offering more value to our customers,” Ferdon said.