Blueberry, the online trading platform, has signed a new partnership with the Bond Flying Roos, the Australian SailGP team, as it looks to expand its brand across global markets.
As part of the multi-year deal, Blueberry becomes the team’s official online trading partner, with its branding set to appear on the Bond Flying Roos’ F50 race boat, across technical apparel and throughout the team’s digital channels.
The collaboration will also give Blueberry clients access to exclusive SailGP experiences around the world, hosted in high-energy, immersive environments at race locations. The move reflects Blueberry’s focus on innovative, experience-led activations that push beyond traditional sponsorship models commonly seen in sport and motorsport.
The partnership marks Blueberry’s first major investment in sport and supports its broader strategy to build visibility in key international markets.
With the Rolex SailGP championship spanning 12 races across 11 countries, the platform sees a significant opportunity to reach diverse global audiences while highlighting values such as precision, strategy and excellence — qualities shared by both elite sailing and financial trading.
With Hugh Jackman and Ryan Reynolds joining as co-owners, the Bond Flying Roos’ heightened global profile offers Blueberry a powerful platform to amplify its own brand presence.
Dean Hyde, CEO of Blueberry, said: “Our partnership with the Bonds Flying Roos marks a major milestone for Blueberry as we expand our global footprint. As a proud Australian brand, we’re thrilled to team up with one of Australia’s most successful and dynamic sporting outfits,
“The Bonds Flying Roos constantly demonstrate dedication, determination, and an unrelenting will to win, values we share at Blueberry. We look forward to this exciting journey together and to delivering memorable experiences for our clients worldwide.”