Recognise Bank has appointed creative studio EveryFriday to deliver a full rebrand, following a competitive pitch process.
The move signals a fresh phase for the UK-based lender as it looks to sharpen its market presence and support expansion.
EveryFriday will develop a new brand platform, visual identity and design system, alongside leading the UX and UI for a redesigned website.
The updated digital experience is intended to better serve UK-based SMEs and property professionals, the bank’s core audience.
“As we continue to grow as a bank, evolving our brand is an important step in strengthening how we communicate our purpose and proposition to customers and partners,” said Kalpa Patel, Head of Marketing and PR at Recognise Bank.
“EveryFriday brought a combination of strategic thinking and creative clarity that really resonated with us.”
The rebrand forms part of a wider investment in the bank’s positioning and customer experience and is expected to launch later this year.
“In a world of variables and unknowns, property SMEs and brokers are crying out for a lender that gets on with it. One that can see potential and gives a fast ‘yes’ or ‘no.’ So we’re excited to see where we can take the Recognise brand,” added Dan Fernandez, Executive Creative Director at EveryFriday.