New York Life Investment Management has rebranded its portfolio of funds to ensure they maintain consistency with the new parent brand launched in February.
The firm said that dozens of fund strategies will shift from the New York Life name to the NYLIM brand. The change will take effect on 28 August 2026.
The company said the update aligns its US retail products with the global brand introduced earlier this year.
It follows the February launch of New York Life Investment Management as the unified identity for its asset management businesses. The group manages $807.7 billion in assets.
Kirk Lehneis, Head of US Retail, said the new naming structure will bring clarity and consistency adding that the update will strengthen links between the products and the specialist teams behind them. The changes will not alter mandates, teams or investment focus.
The rebrand covers listed closed end funds, interval funds, open end funds and ETFs.
Each product will adopt the NYLIM prefix. This includes strategies run by CBRE, Candriam, Epoch, MacKay, PineStone and Winslow. The firm said the shift will help investors recognise the connection to the wider platform.
An earlier February announcement set out the rationale for the new brand. New York Life said the unified identity brings together its public and private market capabilities. The move supports long term plans to expand solutions and deepen client relationships.
Senior leaders said the brand reflects the scale and stability of the business, adding that it will support the launch with a new advertising campaign and will sit alongside other work in progress that is designed to enhance distribution, product development and innovation.
New York Life Investment Management is one of the largest active asset managers in the world. It holds leading positions in global fixed income and private markets.