PayPal has secured its first NFL club partnership with the Seattle Seahawks, embedding its payments platform into the team’s ticketing and gameday commerce options.
The multi-year deal makes PayPal the Seahawks’ official fan-to-fan payments and exclusive digital ticket payment processing partner, with the company’s platform fully integrated with Ticketmaster for season ticket purchases, a first for PayPal with an NFL club.
The Ticketmaster integration gives PayPal a direct role in the primary ticket purchase journey, positioning the platform at the point of transaction rather than as a peripheral brand presence.
The Seahawks partnership follows a league-wide PayPal announcement in April, suggesting the company is using NFL partnerships as a scalable route to embedding payments infrastructure across high-volume, high frequency consumer commerce rather than relying on traditional acquisition marketing.
Ben Volk, SVP and General Manager at PayPal consumer, said: “PayPal is focused on building experiences that match that intensity, making it easier for fans to split tickets, send money, and pay for everything from pregame plans to postgame celebrations.”
The Seahawks deal forms part of a wider sponsorship strategy through which PayPal is using high-volume live sports environments to drive payments platform adoption, prioritising infrastructure embedding over traditional digital acquisition.
PayPal operates across approximately 200 markets with hundreds of millions of active accounts, with the Venmo integration extending the Seahawks partnership to over 100 million additional users within the US.