Generali has launched Redion, a new brand unifying Europ Assistance and Generali Employee Benefits (GEB) under a single identity.
The two businesses had been operating as an integrated entity under Generali Care for nearly three years, thereby making it visible externally.
Redion aims to present a single coherent proposition to global clients, removing confusion caused by the two separate brands operating in overlapping markets.
With €5.8 billion in annual business volume, more than 12,000 employees and operations in over 190 countries, Redion is the world’s number one in employee benefits and number two in assistance and travel insurance.
Redion delivers services spanning travel insurance, emergency and medical assistance, employee protection and health solutions, as well as embedded insurance programmes for financial institutions, travel platforms and multinational employers.
Jean-Laurent Granier, CEO of Generali France and Chairman of Redion, said: “For some time now, the reality of this organisation has been well ahead of the brand carrying it. Today, we simply give it the brand it deserves.”
Despite the scale of the rebrand, existing clients and partners will see no operational disruption. Contracts, service teams, phone numbers and SLAs all remain unchanged.
The launch follows Generali’s acquisition of Swiss Life Network earlier in 2026, which cemented Redion’s position as the world’s leading employee benefits platform and accelerated the case for a unified brand identity.