Employee benefits provider YuLife is bringing Bupa’s Healthy Cities initiative to its UK member base this June, encouraging hundreds of thousands of employees to turn everyday healthy habits into tangible environmental impact.
The month-long campaign will be rolled out across approximately 1,200 UK employers, with members able to generate charitable funding through activities such as walking, exercise and wellbeing challenges.
The initiative will support projects focused on tree planting and ocean clean-up, extending the reach of Bupa’s global Healthy Cities programme.
Lauren Berkemeyer, Chief Marketing Officer at YuLife, said: “Insurance reaches more lives than almost any other industry. When you use that reach to get people moving, fund charities, plant trees and clean oceans through the simple act of walking to work, the impact is real.”
“Healthy Cities inside YuLife turns millions of small, healthy moments into something members can be proud of. This is insurance at its best, and a force for good.”
Healthy Cities is based on the principle that human health and environmental health are closely connected. By embedding the initiative within the YuLife app, the company aims to engage a broader workforce audience and transform everyday employee activity into measurable support for environmental causes.
Throughout June, members will take part in app-based challenges and events linked to the Healthy Cities theme.
Participation will unlock donations to YuLife charity partners Earthly, which supports tree planting and nature restoration projects, and Big Blue Ocean Cleanup, which works to remove plastic waste from coastlines and oceans while promoting marine conservation.
Participants will also receive enhanced YuCoin rewards, the platform’s in-app currency, earned through healthy activities.
As part of the campaign, YuLife will run its annual YuLeague competition, which pits companies against one another in a wellbeing challenge.
This year’s leaderboard will not only track activity levels and points but also the environmental outcomes generated through participant engagement, including trees planted and waste removed from oceans.
The campaign builds on Bupa’s wider Healthy Cities programme, which has reached more than one million people across more than 50 cities in 24 countries and generated over £3m for community regeneration projects.