Cvent has unveiled a new brand identity and pledged a $1 billion investment.
It comes as businesses increasingly turn to live events to build trust in an AI-driven world and follows the company’s acquisition by Blackstone for $4.6 billion three years ago.
CEO, Reggie Aggarwal said the rebrand reflects growing demand for authentic human connection as artificial intelligence proliferates.
“When the world around us is so noisy, choosing to be present is the rarest signal in modern business,” he said.
The meetings and events technology company launched the new brand promise, centred on what it calls the “Presence Premium”, at its Cvent Connect conference in Nashville, attended by nearly 5,000 people in person and thousands online.
Alongside the rebrand, Cvent announced plans to invest more than $1 billion over several years in technology, AI and product innovation, marking the largest investment programme in its history. The company said the funding will support its mission to build technology for high-performing in-person, virtual and hybrid events.
Cvent argues that the rise of AI-generated content is increasing the value of face-to-face engagement. Company research found that 85% of respondents believe AI-generated content has made it harder to build trust with audiences, while 81% said trust increased following an in-person event.
Amy Lucia, Cvent’s chief marketing officer, said the company needed “a brand bold enough” to match its conviction that events deliver measurable business results. She added that the research gives marketers and event professionals evidence that “presence performs”.
The company said its platform has powered more than eight million events and is used by 445,000-plus users across more than 34,000 organisations. It also claims to be trusted by 89% of Fortune 100 companies.
The announcement reflects broader industry trends. Event technology providers are investing heavily in AI while emphasising the continued importance of in-person experiences, with Cvent itself identifying trust, human connection and experiential engagement among the defining trends shaping the events sector in 2026.