Name: Roger Binks
Job Title & Company: Managing Director & Chief Commercial Officer, Kani Payments Limited
Social: Roger Binks | LinkedIn
Why are programmes like the FP awards important for the industry?
Recognising the talent and leadership within the industry is vital to it’s continued success.
What excites you most about judging this year’s awards?
Reading the entries and truly understanding the details behind the insight, people, pain point and solutions.
What separates a good entry from a great entry?
A full end to end journey that is easy to understand and follow from idea to results, and everything in between.
What role does creativity play in financial services marketing?
I see it as the essence of the idea itself – creativity is the spark that starts it all off!
If you could give entrants once piece of advice what would it be?
Read it like a judge – poke holes in it, try and trip yourself up.
What does the future of financial services marketing look like to you?
Brand & benefits – these are the two currencies. The authenticity of the brand in an AI world will challenge the best in the business.
Finally, what’s one word you hope describes this year’s winners?
Exceptional.
Are you a judge or a sponsor and would like to get involved?
Please email Megan McCabe, Marketing Manager, at megan.mccabe@rhoticmedia.com.