This finalist spotlight has been provided by Rede Partners, sharing the story behind RedeCast and their Content Campaign of the Year (Specialist) shortlist.
When we set out to build RedeCast, there wasn’t a template to follow. Long-form podcasts hosted by senior figures at private markets advisory firms simply didn’t exist in the way we envisioned, so we had to work out, from first principles, what a show like this should sound like, look like, and feel like.
We built it entirely in-house. No agency, no outsourced production, no big budget behind it. Just a small creative team taking on production, compliance review, editing, artwork, and distribution as new disciplines, and getting a show onto every major platform without any dedicated podcast infrastructure to lean on. Every part of RedeCast, from the first pitch to the way an episode looks today, has been shaped by people inside Rede Creative, our in-house studio.
That’s part of why the show feels different. Hosted by Scott Church, Senior Partner and Co-Founder at Rede Partners, RedeCast is built around genuinely candid, one-on-one conversations with the people shaping private markets and the changemakers forging its future. These aren’t scripted soundbites.
They’re real conversations between people who know the industry inside out, and that authenticity is what people tell us keeps them coming back.
Consistency, more than any single standout episode, is what has turned RedeCast from an experiment into something people actively follow. Each episode launches as video on YouTube and Spotify for Creators, alongside full audio distribution across Apple Podcasts, Amazon Music, and Deezer.
The feedback we’ve had, from guests, clients, and colleagues across the firm, has consistently pointed to the same thing: it doesn’t feel like typical financial services content, and that’s exactly the point.
Being shortlisted for Content Campaign of the Year (Specialist) at the Financial Promoter Awards is a welcome moment of recognition, but the real story for us has always been what got us here.
A small in-house team, working with a fraction of the budget an external production house would need, built something genuinely new for this market and made it good enough that an industry body took notice. That’s the part I’m proudest of, not the shortlist itself, but the fact that RedeCast earned it the hard way.
RedeCast has already done what we hoped it would: given Rede Partners a real voice in the industry, built by the people who understand it best. That story, more than any single trophy, is the one we wanted to tell. To learn more, please visit: https://www.rede-partners.com/redecast
