This finalist spotlight has been provided by David Poulteney, CMO of Augment Risk, sharing the story behind his (Re)Insurance Marketer of the Year shortlist.
It’s incredibly rewarding to be recognised by The Financial Promoter Awards. This acknowledgement shows there’s real appetite in our industry for clarity, bold ideas, and storytelling that cuts through. That appetite mirrors the culture I have found at Augment Risk, where thinking differently isn’t just encouraged, it’s expected.
This recognition reflects a broader philosophy we hold here about the role of marketing itself. At Augment Risk we believe that strong marketing and communications, delivered well, is a strategic enabler for growth. It’s great to work here with likeminded people who understand the true power of storytelling and brand credibility. This is a firm with exceptional leadership, innovation at its core, and a true strategic vision.
What makes Augment Risk distinctive is its culture – one that’s transparent and people-focused by design, and it’s exactly the kind of environment where marketing can be treated as a real strategic function rather than an afterthought.
My advice to anyone entering these awards in future is simple: focus on outcomes, not outputs. Judges want to see measurable impact did you build trust, did you create value, did you drive change? That’s what matters and that is what we do at Augment Risk.
I’m excited for the Awards in November. It’s truly inspiring to connect with peers and share ideas. Financial Promoter has built a real community within financial services, and it’s great to play a part in that across the global marketing and communications ecosystem.
