This finalist spotlight has been provided by Kevin Carr, Managing Director at Carr Consulting & Communications.
Being shortlisted for (Re)insurance Marketer of the Year is a tremendous honour. While the nomination bears my name, it reflects the creativity, judgement and hard work of the entire Carr Consulting & Communications team.
Recognition from our peers is always meaningful and reinforces our belief that ambitious, commercially focused communications can make a genuine difference in a sector that plays such an important role in people’s financial resilience.
Over the past year, we’ve focused on delivering work that goes beyond generating headlines. We’ve created research, events and commercial propositions designed to support distribution, shape debate and strengthen our clients’ market positions.
A great example is the CIExpert Critical Thinking Report 2026, which surveyed 10,000 UK consumers and 225 financial advisers, providing valuable insight into the protection market while helping establish CIExpert as a leading voice in the sector.
We also helped deliver AMI Protection Viewpoint 2025: The Next Chapter, turning research into practical actions for advisers, insurers, reinsurers and technology providers.
Innovation has been another key focus. We launched PRQ, our proprietary PR Quality Score, designed to measure communications impact more effectively than traditional metrics, and introduced Retirement Review, a pensions-focused report and conference backed by Standard Life and iPipeline.
Collectively, this work contributed to more than 1,000 pieces of media coverage during the year and helped create meaningful industry conversations, while delivering tangible value for clients.
What makes our team different is the breadth of support we provide. We combine technical insurance knowledge with communications expertise, commercial awareness and regulatory understanding.
Our role often extends beyond PR into research, stakeholder engagement, events and strategic consultancy, helping clients navigate challenges and identify opportunities.
I’m looking forward to celebrating with the team at the Financial Promoter Awards in November and spending time with so many talented professionals from across the industry. It’s a fantastic opportunity to reconnect with colleagues, share ideas and reflect on the successes we’ve achieved together over the past year.
