Standard Chartered has launched the third phase of its Now’s Your Time for Wealth campaign, using artificial intelligence, real-time audience signals and local digital platforms to strengthen engagement with affluent investors across Asia.
Developed in partnership with Dentsu Singapore, the campaign combines AI-powered media optimisation with contextual, real-time activation designed to deliver more relevant content and personalised experiences to high-net-worth audiences.
The strategy uses AI-driven performance insights to optimise creative delivery, media spend and bidding across channels, while maintaining human oversight. Standard Chartered and Dentsu are also leveraging live market movements, cultural moments and audience signals to trigger content in real time, allowing the bank to engage potential clients when interest and intent are highest.
As part of the campaign, Standard Chartered is activating across regional platforms including Naver in South Korea, YiCai in China and LINE in Taiwan to reach affluent audiences with market-specific messaging.
The bank is also using generative AI to transform campaign visuals into short-form video content, extending the reach of creative assets across digital channels.
Haymans Fung, global head of marketing, wealth and retail banking at Standard Chartered, said the latest phase reflects changing investor expectations.
“Today’s affluent investors are navigating an increasingly interconnected world, creating greater demand for trusted expertise and seamless cross-border support,” he said.
“Through our latest Now’s Your Time for Wealth campaign, we are combining our wealth expertise with AI-powered innovation to deliver more relevant content, timely insights and personalised experiences.”
The campaign comes as affluent investors continue to diversify portfolios across global wealth hubs and reassess opportunities amid evolving economic conditions.
Standard Chartered said the initiative aims to showcase how its international network, advisory capabilities and investment expertise can help clients navigate increasingly complex markets.
Sumeet Parab, client president at Dentsu, said AI is becoming central to how brands connect data, content and media.
“Reaching affluent audiences today requires more than simply connecting data, content and media — it requires the intelligence to continuously optimise how those elements work together across markets and moments,” he said.
The latest activity builds on the second phase of the campaign, launched in late 2025, which positioned the bank’s chief investment office at the centre of its wealth proposition through a combination of market intelligence, out-of-home advertising and digital media.