Skipton Building Society has partnered with parenting community The Mum Club as part of a campaign designed to encourage parents to start saving earlier for their children’s futures.
The activation centred around a takeover of a Mum Club brunch event in Croydon, where local parents met with Skipton savings experts and branch colleagues to discuss the benefits of long-term saving and the practical realities of managing family finances.
The event formed part of Skipton’s latest children’s savings campaign, which seeks to raise awareness of the impact early saving can have on a child’s financial future.
According to research commissioned by the building society, parents typically wait until their child is five years old before opening a savings account. Skipton said this delay could result in families missing out on the opportunity to build thousands of pounds in additional savings over time.
During the brunch, parents shared their hopes and aspirations for their children while discussing the challenges of balancing everyday financial pressures with longer-term planning.
The campaign aimed to address these concerns by providing practical guidance on how small, regular contributions can accumulate into meaningful savings over time.