Standard Chartered has unveiled a new global brand campaign inspired by its Formula 1 partnership, using the sport’s focus on preparation, precision and performance to reinforce its positioning as a partner helping clients achieve their ambitions.
Called Move Ahead, the campaign builds on the bank’s existing Now Is Your Time brand platform and aims to demonstrate how businesses and individuals can turn ambition into progress by making the right decisions long before defining moments arrive.
The creative draws parallels between Formula 1 and the financial world, highlighting how success is often the result of thousands of decisions, careful planning and consistent execution rather than a single breakthrough moment.
According to the bank, the campaign reflects how Standard Chartered supports clients as they expand internationally, grow and protect wealth, invest for the future and navigate increasingly complex markets.
The campaign was developed using a combination of traditional creative production and AI-enabled techniques, allowing the team to create Formula 1-inspired visual content and perspectives that would have been difficult to capture during the racing season.
Sarah Hagan, global co-head of corporate affairs, brand and marketing at Standard Chartered, said the campaign reflects the bank’s belief that success is built through preparation, insight and confidence.
Meanwhile, Eva Ang, global co-head of corporate affairs, brand and marketing, said the campaign leverages the reach of Formula 1 to demonstrate the value of the bank’s international network and expertise.
Move Ahead will roll out globally across digital, social and owned channels throughout the remainder of 2026, forming a key part of Standard Chartered’s wider brand and client engagement strategy.