AIB has launched a new Everyday Banking campaign, ‘Built for Life’, highlighting how everyday financial decisions and small moments contribute to customers’ wider life goals.
The campaign is built around the idea that financial progress happens through daily habits and decisions, from splitting bills with friends and sending money to family members to managing unexpected transactions.
Orlaith Ryan, Chief Customer Officer at AIB, said the campaign draws on behavioural science research exploring how social dynamics influence daily finances and create friction for consumers.
AIB’s updated banking experience combines digital services, including the AIB Mobile App and its AI support tool Abi, with human assistance through branches and phone lines. The approach aims to give customers greater clarity, confidence and reassurance when managing their money.
The campaign was developed with TBWA\Ireland, Starcom (part of Core), Wilson Hartnell and Speers Film.