St. James’s Place (SJP) has launched a new multi-channel advertising campaign, ‘See Your Wealth Differently’, fronted by British actor Keeley Hawes.
The campaign will run across TV, radio, print and digital from today into 2027, and isdesigned to grow awareness of both the value of financial advice and the SJP brand itself.
It is aimed at a core affluent audience, including those already considering advice and those who could benefit from it.
The central creative theme is how personal advice helps people cut through complexity and uncertainty when making financial decisions.
The campaign is being rolled out in a phased programme across TV, print and digital visual and audio channels, alongside a new Times Radio sponsorship deal.
SJP is also pairing the push with an integrated marketing approach developed in partnership with the local plans of its SJP Partners and Practices, to reinforce ties with local communities and prospective clients across the UK.
Rob Sanders, Chief Client Officer at St. James’s Place, said: “This campaign to ‘See Your Wealth Differently’ brings to life the increasing complexity people face when making decisions about their finances, while demonstrating the value of having a trusted adviser to help navigate uncertainty and provide important support.”
Paul Martin, Brand & Marketing Divisional Director at SJP, added: “It is designed to reach a core affluent audience, those considering advice and who could benefit from advice, through a mix of channels and touchpoints, ensuring relevance and visibility through appropriate channel selection and audience targeting.”