The Advertising Standards Authority (ASA) has used its Active Ad Monitoring system to identify three ads from firms promoting AI‑driven trading tools, after automated scans flagged content that implied easy profits and failed to include mandatory risk warnings.
Finelo Ltd was the first case, with Facebook ads for Brianna Trades suggesting users could start trading with “20 bucks”, rely on AI to “handle everything”, and achieve results with “15 minutes a day”. The ASA said the ads implied quick, low‑effort returns and omitted required risk disclosures. It also found the promotions misleading because Finelo’s product does not enable real investing, offering only educational content and simulated trading.
Chart Prime Trading LLC was also pulled up for ads promoting “precise buy & sell signals”, “multiple take profits” and “AI‑powered backtesting”, alongside money‑face emojis and the line “Trading shouldn’t be this simple”. The ASA ruled the ads implied consumers could make money with minimal risk or experience and again failed to include investment risk warnings.
The third ruling involved HRY Games, trading as AI Scorecast, whose Facebook ad claimed 97% accuracy in predicting football results and offered “high odds betting slips entirely powered by AI”. The ASA said the ad implied users were very likely to profit and did not reference the risk of losses. The company did not respond.
All three matters have been referred to CAP’s Compliance team, with the ASA instructing the firms to withdraw the ads and ensure future promotions avoid overstating accuracy or implying guaranteed or effortless returns.