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Pensions must earn their place in young people’s lives, students tell industry

by Financial Promoter
19.10.2026
Pensions must earn their place in young people’s lives, students tell industry

Young people understand that saving for retirement is important. The challenge is making pensions feel relevant as they face the more immediate pressures of finding secure work, paying rent and building a financial life. 

That was the clear message from a group of final-year finance students speaking at Pensions UK’s Annual Conference in Liverpool last week. They were among around 80 students welcomed through the association’s expanded Future Leaders programme, which is designed to help the next generation explore careers in pensions. 

Their responses were thoughtful rather than dismissive. Several recognised the value of starting early and the compounding benefit of long-term investing. But they also highlighted the difficult trade-offs facing their generation. Housing costs, day-to-day spending pressures, student debt and uncertainty about the State Pension can make retirement saving feel remote, even for students studying finance. 

The discussion also highlighted an opportunity for the sector as an employer. Students said they had gained a far clearer view of pensions’ breadth after attending the conference, from investment and wealth management to data, technology and analytics. Several suggested that more exposure through university modules, placements and practical projects could make pensions a more visible career choice. 

The question for the industry is how it can build on that engagement earlier, before career choices are made and while retirement still feels too distant to demand attention. 

James Hetherington reported from the first day of Pensions UK’s 2026 Annual Conference in Liverpool on 13 October 2026. 

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