Pepperstone has expanded its partnership with the Aston Martin Aramco Formula One™ Team, appointing two-time World Champion Fernando Alonso as a global ambassador from 2027.
The global online trading provider, which first partnered with the team in 2025, will celebrate the expanded agreement at this weekend’s Mexico City Grand Prix, where Alonso will race wearing a specially designed Pepperstone helmet.
The partnership centres on Pepperstone’s Better Never Settles philosophy, highlighting the importance of experience, preparation and continuous improvement in both financial markets and motorsport.
Alonso, who has competed at the highest level of motorsport for more than two decades, said the partnership reflected his belief in using experience and data to make better decisions under pressure.
Pepperstone Group CEO Tamas Szabo said the appointment marked an exciting new chapter in the relationship, as the company continues to invest in technology, expand its product offering and strengthen its international presence.
The expanded partnership will also support Pepperstone’s efforts to connect with audiences across key markets, including Latin America, which the company identifies as an important growth region.