Dow Jones has centred its event-driven marketing activities on its fast-growing Risk and Compliance division at this year’s Sibos event in Toronto.
The financial media behemoth has changed its approach from previous Sibos conferences where it showcased a clutch of business units, including Dow Jones Newswires and Dow Jones Factiva.
It comes just six months after the Dow Jones group announced it was revamping its marketing approach to both consumer and B2B products.
Speaking to Financial Promoter, Alex Tame, global director, partners and content integration for Risk & Compliance at Dow Jones, said the company is leaning into the growth and success the division has enjoyed over the past decade.
He said: “In previous years, at Sibos, we went for a cluster brand focus that went across Dow Jones. This year we have dedicated it to Risk & Compliance only, looking specifically at what this business does for this market.
“We want to become the ubiquitous provider of risk and compliance data across the financial industry, so we are trying to reinforce not only our brand, but the things that we offer to this market.
“We want to emphasise that we have the systems and the datasets that appeal most to this audience.”
Dow Jones Risk & Compliance is a dedicated business unit within the Dow Jones group that provides risk data, tech, and due diligence services to manage regulatory and reputational risk.
In March, the publisher of The Wall Street Journal and Financial News announced its was reviewing its panel of agencies that serve its consumer brands and its B2B products including Factiva and Risk & Compliance.
At the time, Sherry Weiss, chief marketing officer at Dow Jones, said the company was announcing a “business-wide review of its marketing requirements” which was part of a broader “transformation journey to improve marketing effectiveness” across the group.
She added: “To deliver on this mission, we must maximise the effectiveness of our marketing investments.”