PwC’s US banking and capital markets division has kicked off its #bankstress marketing campaign with its first ever dedicated stand at the 2023 Sibos conference in Toronto.
The campaign is designed to showcase its support services for banks after a volatile start of the year which saw the collapse of First Republic Bank, Signature Bank and Silicon Valley Bank.
In an interview with Financial Promoter, Mark Bowerman, marketing director, US Banking and Capital Markets at PwC, said 2023 had focussed the minds of banking leaders to anticipate risks, and accelerate their business transformation programmes.
“For the past half year, or so, there has been a focus on liquidity and the regulatory side of our business,” he said. “During that period of bank stress, we were able to support our clients by offering a 360 degree view.”
Bowerman said the professional services group has used this year’s Sibos to facilitate discussions between senior leaders and clients, and to participate in critical discussions within the broader ecosystem. This has been supported by a substantial tactical content campaign, produced in-house.
“This is the first time we have invested in Sibos, but it has allowed our partners to have productive meetings with clients and be in the ecosystem with organisations, such as tech vendors,” he explained.
The company’s content reflects many of the topics being discussed at this year’s event in Toronto, including balance sheet stress testing, transaction speeds, digital transformation, the competitive landscape and generative AI.
“Content is very important to how we create new business opportunities,” Bowerman said. “We succeed when our partners are able to show clients that they can be trusted. We start those conversations at an event like this (Sibos) but it can lead to longer discussions.”
Bowerman confirmed that PwC has also invested in a presence at Money 20/20 USA in Las Vegas in October.