GoTyme Bank, a Philippines-based bank backed by Tyme Bank, doubles down on the power of human connection in new advert.
The multi-media campaign aims to bring in customers by promising the quality of its human-centric customer service.
Nate Clarke, CEO at GoTyme Bank, said banks need to become more human amidst a rapidly evolving digital world.
“Our mission has always been clear: provide next level banking so to all Filipinos so they can unlock their potential,” said Clarke.
The advert introduces a “phygital” model, which blends digital technology with human-led touchpoints.
“At the core of human banking is communication, building connections and solving issues,” said Albert Tinio, co-CEO at GoTyme Bank.
“Our promise is to provide you with the best customer service: a banking experience deeply rooted in empathy, care, and human excellence.
“Today we pledge that in in every customer touchpoint, a helpful human will be there for you. This will allow us to deliver the best customer service in the banking industry,” added Tinio.
The two-minute short film follows “Roboto,” a lonely robot desperate to make human connections.
GoTyme Bank has secured over one million customers since its launch in October 2022.
The bank is a joint venture between the Gokongwei Group and Tyme Group, a digital banking group focused on emerging markets.