From content strategy to campaign deployment, multi-channel targeting to brand alignment, the role of today’s marketing and communications professional in financial services is broader and more complex than ever.
It is no longer just enough to show a product or service in an appealing light, marketing and comms teams now need to demonstrate how their company’s offerings are an essential part of a customer’s personal or professional life, both now and well into the future.
On the bright side, there are more options than ever to get this message across, and a wide range of channels, platforms and traditional networks through which to send it.
But understanding them, knowing what to deploy, how and when are essential to creating the essential and effective marketing mix – and staying up to date is key to staying ahead of the game.
In this session at FP Live!, panelists from across the financial services spectrum will explore the range of options available, how they blend different approaches and tools to the best effect, and what challenges they face getting and staying ahead.
Join us to explore the essential skills for tomorrow’s financial marketer at FP Live! on March 18 at London’s America Square Conference Centre.
Our full agenda can be found on our website, along with our impressive speaker roster.
A limited number of tickets are still available, along with bespoke sponsorship packages.
For more information, please contact FP Publishing Director Elizabeth Pfeuti on 07957 504824 or Elizabeth.pfeuti@rhoticmedia.com